Reliving the good ol days

Reliving the good ol’ days Now everyone raise your hands if you used to watch Saturday morning cartoons. This week, I had the opportunity to relive some of the good ol days of my childhood all in ways related to MIT. Exhibit A: TOMB presented by 5-WITS Childhood Reference: Legends of the Hidden Temple, Blue Barracudas anyone? So I got to go to Tomb last Friday for a friends birthday, and I honestly had not had that much fun in a very long time. 5-WITS is the brainchild of a MIT course 2 alumnus, and its basically an interactive puzzle adventure that you do in teams where you go from room to room solving puzzles to return the pharoah to his tomb. Not quite as challenging as MIT Mystery Hunt, but it was a lot of fun nonetheless. Exhibit B: Hip-Pop in French: Contemporary Theater, Film, Dance, Comics and Graphic Arts presents: Comic strips of Belgium or the big success of a small country Bet you didnt know that Hanna Barbera was not actually responsible for the first appearance of Smurfs. The Foreign Languages and Literature department presented this talk this week: Comic strips of Belgium or the big success of a small country La bande dessinee belge ou ce qui fait la grandeur dun petit pays Willem De Graeve Deputy Director, Belgian Comic Strip Centre Directeur Adjoint, Centre Belge de la Bande Dessinv ©e Date: Thursday, November 2, 2006 Time: 7:00 PM Location: 32-155 Talk is in English. Belgium is the country with the highest concentration of comic strip artists per square kilometer in the world. As much as Belgian beer and Belgian chocolate, comics represent a great source of pride for this small country! Willem De Graeve will discuss the history of Belgian comics, from Hergv © to Franquin, Morris, Peyo and Vandersteen, reasons for their success as well as their importance in Belgium today. I used to watch Smurfs as a child; I even had the video game on Atari. OK, I think Im dating myself. Since my mom and grandparents were big proponents of education as a child, saturday morning cartoons were actually a learning experience; while everyone else was watching Wolverine beat up on Magneto, I had to write new vocabulary words that I learned from every episode, but I guess it helped me on my GREs. On to another topic, this week was also Halloween and appropriately, we celebrated. My fraternity put on a haunted house for the kids of our local neighborhood. While I did take a lot of pictures from the event, there is one that I think above all takes the cake. This is quite possibly the best halloween costumeEVER. And this is quite possibly the best advertisement ever: Trick or Treat!

Nietzsche s Iliad As A Demonstration Of A Single Nature...

Nietzsche interprets Iliad as a demonstration of a single nature of â€Å"power† among the Greeks that leads to the brutal war. Simone Weil disagrees with Nietzsche and believes Iliad to be a representation of two forces, â€Å"might† and courtesy, which she calls â€Å"gravity† and â€Å"grace† (Simone Weil Handout, passage # 2, pg 2). Nietzsche considers only one perspective of the Iliad, the cruelty of â€Å"power,† in contrast, Weil examines both the good and the brutality shown in Homer’s epic. Weil thinks of Homer’s epic to be exhibiting the misery of the war, along with some sparks of â€Å"grace† (IC 48). Overall, Nietzsche thinks of Homer’s Iliad only to be a celebration of competition derived by the â€Å"will to power,† whereas Weil considers Iliad as not just a representation of the rule by â€Å"might,† but also showing moments of courtesy through the savagery of war (NR 355). Nietzsche argues that Iliad is all about the constant battle of strife driven by the â€Å"will to power† in life. As he says â€Å"...life simply is the will to power† (NR 355). Here, Nietzsche is saying that everyone in Iliad takes action in order to gain honor and â€Å"power.† For example, when Agamemnon returns his prize Chryseis, he says Achilles to give him his prize, Briseis because it would be a dishonor for him to be without a prize (SHI 5). This starts a conflict between the two, as Achilles says that it’s better for him to return home, than being â€Å"unhonored† by giving up his prize (SHI 6). Nietzsche further mentions that â€Å"Where I

Einsteins Theory of Relativity Essay - 3227 Words

Motion and time are fundamental components of life. Finding himself late to work, an employee will drive faster, which in turn, will reduce the time needed to commute to his job. The rules of motion and time are known intrinsically to every person on the planet. As children, these â€Å"Laws† become common sense. No explanation is needed when a sleeping student falls out of his desk onto the floor. Motion and time were always considered to be self-explanatory and obvious parts of everyday life. This was true until a group of scientists who deemed themselves â€Å"Physicists† began challenging the known rules of motion and explaining them using mathematics and experimentation. Isaac Newton was one of these founding fathers of†¦show more content†¦Einstein was born March 14, 1879 to Jewish parents living in Ulm Germany. His father was a feather bed salesman and his mother was an heiress to a fortune from her father’s side. He was a shy child who disliked authority and the acceptance of conventional ideas. His rejection of the widely accepted is most likely what drove him to peer into the physical world that so many had overlooked. His first observation of a magnetic compass which was given to him by his father spurred his curiosity in the physical sciences and its mysterious forces. He began studying math at age 12 and quickly found himself absorbed in study. He began studying Euclidean Plane Geometry and taught himself Calculus. He applied for admission to the Zurich Polytechnic Institute in Switzerland in 1984 which involved taking a tough entrance exam (Wikipedia, Albert Einstein 1). Though failing the French, chemistry and biology portion, he did so well on the math and physics portions that he convinced the principle of the school to admit him the following year at the age of 16 (Kaku 40). He met his love, Mileva Mirac, and graduated from the university. Upon graduation, Einstein could not find work as an instructor because he had irritated many staff members with his disregard for authority. He began work at the Swiss Patent Office in 1902, where he had time to ponderShow MoreRelatedEinstein’s Theory of General Relativity800 Words   |  4 PagesEinstein’s Theory of General Relativity originally came to him in 1907 while he was sitting in a chair in the patent office in Bern. Lost in thought, he began wondering what it would be like to drop a ball while falling off the side of a building (James Overdunn, Stanford Edu) Granting all this, he realized that the person who was falling would not be able to detect the effect of gravity on the ball whereas an observer could. Hence, he figured out the principle of Equivalence, that gravity pullingRead MoreEssay on Albert Einsteins Theory of Special Relativity2008 Words   |  9 PagesAlbert Einsteins Theory of Special Relativity The theory of Special Relativity, written by Albert Einstein in 1905, describes the laws of motion at velocities close to and at the speed of light. It was written to make the laws of motion consistent with the laws of electromagnetism. Special relativity makes two postulates: the laws of physics are the same for all non-accelerating observers and the speed of light in a vacuum is constant, regardless of motion. One of the consequences of theseRead MoreAlbert Einstein’s vs. Newton: General Theory of Relativity2210 Words   |  9 PagesAlbert Einstein’s vs. Newton: General Theory of Relativity Albert Einstein, most famously known as a physicist, was a contributor to the scientific world with his many known researches and humanitarian work. 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TheseRead MoreAlbert Einstein: The General Theory of Relativity Essay660 Words   |  3 Pagesheroic; therefore, Albert Einstein is heroic in numerous ways. Throughout Albert Einstein’s lifetime he accomplished many amazing things that have an effect on people today. For example, in 1905, â€Å"often called as Einstein’s â€Å"miracle year†, he published four papers in the Annalen der Physik, each of which would alter the course of modern physics† (Michio,Kaku 13). Throughout Einstein’s four books, he â€Å"applied the quantum theory to light in order to explain the photoelectric effect, offered the first experimentalRead MoreEssay on Albert Einstein985 Words   |  4 Pagescomplications with a misshapen head during child birth, he grew normally. However it was commented by Albert Einsteins relatives that he was a little slow. Einsteins lack of intelligent was shown by his late age of learning how to speak. 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Romeo and Juliet, and War Poetry Comparison Paper Free Essays

How well does Baz Lurhmann’s adaptation if the script show the theme of conflict? I think Baz Lurhmann’s adaptation of Romeo and Juliet strongly shows the theme of conflict throughout the entire film, in which it is retold for the modern viewers. Baz Lurhmann shows at the start of the film two sky high building with ‘Montague’ and ‘Capulet’ in bold lettering at the top, this shows how the two families have a lot of rivalry, such as in the business world of today’s society which a lot of people can relate to also the fact they are both nearly at a war about something nobody knows anything about ‘Ancient grudge‘, I think this is the base point of the build up of conflict in the film. Lurhmann also used quite modern weapons such as guns and drugs which I think is easier for people to understand, as it is up to date which world today. We will write a custom essay sample on Romeo and Juliet, and War Poetry Comparison Paper or any similar topic only for you Order Now In nearly every shot in the film there is a gun which shows the amount of tension and rivalry between everyone and how this leads into the conflicts. Also Lurhmann choose to represent the different houses in the form of gangs which a lot of people now days can understand in a sense which there is always a lot of conflict to protect yourself and your family name. I think Lurhmann has achieved exactly this in Act 1 Scene 1. The conflict shown in this scene is incredible in a way in which it is brought up how something very small can lead into something big and cause a lot of damage and disruption. How to cite Romeo and Juliet, and War Poetry Comparison Paper, Essay examples

Tourism Business Strategy-Free-Samples for Students-Myassignment

Questions: 1.How competitive is your country across the 14 pillars in the TTCI report compared to country 2. 2.Expand your research on country 1 and review the Current National approach to tourism. Answer - where is it now? What are its 3 strategic priorities? What are the main internal and external challenges facing its tourism industry? 3.Using your knowledge from Q1 Q2 make 3 Major Strategic recommendations for improving competitiveness in country 1. Justify your answers explore the what, why, where, how, when, who etc. Answers: Introduction As a tourism consultant commissioned by the Spanish Governments Minister of tourism, this report is prepared by me to study the competitiveness of the tourism industry in Spain and to highlight areas in the tourism sector that require improvement. This report will enable the Spanish Government Ministers of Tourism to understand the areas where the government is doing excellent to boost tourism. However, there are certain areas in the travel and tourism sectors in Spain that requires improvement. The analysis of the present strategies undertaken by the Spanish government to boost tourism and recommendations of strategies for future will facilitate the Spanish government to allocate resources judiciously in the tourism sector in the next decade. Spain secured the top rank in the global Travel and Tourism Competitive Index. The natural and cultural resources of Spain, the excellent infrastructure and connectivity by air transport are some of the factors that enabled the country to secur e the first position in the Travel and Tourism Competitive Index published by the World Economic Forum. Italy secured 8th position in the Travel and Tourism Competitive Index(Weforum.org, 2017).The tourism sector in Italy witnessed a substantial growth of international tourists. The international arrivals in Italy surpassed 50 million in the year 2015. In this report, Spain is compared with Italy to understand the competiveness of the travel and tourism sector in Spain. The report also provides insights about national policies of the Spanish government to boost tourism and the internal and external threats faced by the Spanish tourism sector. Research Methodology Secondary research is used to prepare this report. The sources that already exist like the Travel and Tourism Competitive Index of 2017 published by the World Economic Forum has been used to retrieve data required for analysis of the competitiveness of the tourism sector in Spain. The report published by the World Economic forum provides a detailed analysis about the competitiveness of the travel and tourism sector of 136 economies. So this report helped in analyzing the 14 pillars of the travel and tourism competitive index of Spain and Italy. Other secondary sources like the tourism government site of Spain, news articles of the Guardian and Telegraph, books, journals available both on-line and off-line, class notes, social media sites like Facebook and Twitter, Youtube are used to obtain data and conduct an in-depth research. It was difficult to obtain information about the exact figures related to tourism budget and marketing budget of Spanish government. 1.Comparisons of Spain and Italy The travel and tourism competitiveness index of the year 2017 has 14 pillars. A comparison of Spain and Italy against these 14 pillars is done. Enabling Environment Business Environment 2007- The Spanish economy and business environment slowed down in the year 2007. In the second quarter of 2008, the Spanish economy witnessed a recession. The budget deficit of the Spanish government was 11.2% in the year 2010. The slow economic growth and budget deficit of Spain adversely affected the business environment and foreign investors were reluctant to invest in Spanish economy. But the Spanish government has made substantial efforts to make the business environment flexible(Baum, 2016). The construction permit in Spain has witnessed red tape and the labor market in the country is rigid. The travel and tourism sector contributes 10-11 % to the Spanish economy and in the year 2016, 75.3 million tourists visited Spain. For four consecutive years, Spain secured the 3rd place in terms of most visited country across the globe. Italy has secured the 3rd place in terms of economy in Euro-zone. The business sector in Italy is dominated by service sector and man ufacturing industries with a prevalence of small and medium sized enterprises. However public debt has increased in Italy which has made the country vulnerable for ease of doing business. The tourism sector in Italy has generated 189.1 billion euro and 48.6 million tourists visited the country in 2014. Italy has secured the 4th place in terms of most visited country across the globe. Spain and Italy scored 4.4 and 3.9 in this pillar respectively(Weforum.org, 2017). Safety and Security 2008Spain provides a safe environment to travelers and tourists. However, there is minor crime in the country like theft and pickpocket occurs in places which are crowded by tourists(Holden, 2016). The Southern part of Italy which includes cities like Naples has witnessed a higher crime rate by tourists than the northern part of Italy(Sharpley, 2015). Pickpockets are conducted by groups which are locally organized and these groups attack multiple people simultaneously. Spain and Italy have scored 6.2 and 5.4 in this pillar respectively(Weforum.org, 2017). Health and Hygiene- The Spanish government ensures to control pollution, the food distribution system is under strict monitoring and control so that perishable food is not distributed to the hotels, markets and restaurants visited by tourists and locals (Medlik, 2016)The government intervenes to ensure the front-line employees of the service sector of tourism industry are in good health and do not pose any risk to health of tourists. The Italian society of Hygiene, Preventive Medicine and Public Health restores health and hygiene in the country. Spain and Italy have scored 6.3 and 6.2 in this pillar respectively(Weforum.org, 2017). Human Resource and Labor Market The unemployment rate in Spain in 2015 was 22.1 %. However it can be predicted that the unemployment rate will be reduced to 17.8 % in 2017 and 430,000 new jobs will be created. The labor market in Italy has deteriorated recently and unemployment rate was 11% in 2012, youth unemployment rate was 35%. Spain and Italy have scored 4.9 and 4.6 in this pillar respectively(Weforum.org, 2017). ICT Readiness- The position of Spain in terms of ICT readiness is weak. However, the government has tried to upgrade and implemented modern technology across all sectors of industry especially retain and service sector which boosts tourism. The information and communication technologies of Italy has substantially improved in the year 2016, though implemented of ICT has shown variation across different sectors of industry. Spain and Italy have scored 5.5 and 5.4 in this pillar respectively(Weforum.org, 2017). TT policy and enabling conditions- Prioritization of Travel and Tourism- The government of Spain has prioritized travel and tourism sector and the country has large number of business travelers. The art and culture, infrastructure, music and festivals and promotional activities of government attract tourists in Italy. Spain and Italy score 5.9 and 4.5 respectively in terms of prioritization of travel and tourism(Weforum.org, 2017) International Openness-Spain is a tourist friendly destination and the harmony exists in the country between the host community and tourists. Spain and Italy score 3.9 and 4.1 respectively in terms of International openness(Weforum.org, 2017). Price Competitiveness- Spain has witnessed an increase in price competitiveness against rest countries of Euro-zone and other OECD countries. Italys rank is lower than Spain in terms of price competitiveness. Spain scores 4.5 and Italy 3.9 in this pillar(Weforum.org, 2017). Environmental Sustainability- Both Spain and Italy promotes environmental sustainability by ensuring access to clean and affordable energy. Both countries made effort to ensure that there is low pollution level and tourists dont pose threats to culture and heritage of local community. Spain and Italy scores almost the same, 4.6 and 4.5 in this pillar(Weforum.org, 2017). Infrastructure Air Transport Infrastructure-There is presence of 49 airports in Spain and there are approximately 250 airlines which makes travelling easier among main Spanish cities. There is presence of large number of medium sized airports in Spain. Spain and Italy score 5.0 and 4.4 in this pillar respectively(Weforum.org, 2017). Ground and Port Infrastructure-The Spanish ports of Valencia, Bilbao and Barcelona are connected well to the port of Madrid. Along the Mediterranean Sea, Italy is a popular cruise destination(AlSayyad, 2013). The cities of both Italy and Spain are connected by roads, railways and public transport. Spain and Italy score 5.2 and 4.7 in this pillar respectively(Weforum.org, 2017). Tourist Service Infrastructure-Spain has good infrastructure and the service industry is developed in Spain with large number of restaurants and an active nightlife. The World Heritage sites and monuments and service industries in Italy attract tourists. Spain and Italy score 6.7 and 6.0 in this pillar respectively(Weforum.org, 2017). Natural and Cultural Resources Natural Resources- The natural resources of Spain are coal, lignite, iron ore and arable lands in the country produces cotton, cereal grains, legumes. The wildlife, rocky islands, natural parks of Spain and Italy attract tourists. Italy had crude and oil reserves and natural gas. Spain and Italy have scored 4.9 and 4.8 in this pillar respectively(Weforum.org, 2017). Cultural Resources and Business Travel- Both Italy and Spain have Mediterranean culture with passion for living, parties and food. However, Spain has higher rate of migration than Italy and thus the country experiences a mixed culture. Spain and Italy have substantial opportunities for business travel. Italy has opportunity in the luxury goods segment in the industry. Spain and Italy have scored 6.9 and 6.5 in this pillar respectively(Weforum.org, 2017). 2.National approach of Spain in context of tourism The government of Spain invests in the construction of new hotels, restaurants and cafes and invests money to upgrade the service sector and retail industry of the country(Morrison, 2013). The Spanish government also invests in promotion and marketing of tourism sector. The nation hosts festivals and sports and invest to build infrastructure like connectivity by roads and rails and implements security to promote tourism(Perles Ribes, 2013). External and Internal challenges faced by Tourism industry in Spain- The external challenges faced by tourism in Spain are attack The external challenges faced by tourism industry in Spain- The tourism industry in Spain is subjected to external challenges, for instance, the recent terror attack in Barcelona and Cambrils. Terrorism poses threat to tourists(Independent.co.uk, 2017).Tourists in Spain stay for shorter period of time and opts for alternative type of cheap rentals like Airbnp. The internal challenges faced by tourism sector in Spain are political unrest and economic depression(Holden, 2016) The Strategic Priorities of Spain Spain has shifted from the sun and beach model because Barcelona and Balearic Islands of Spain have reached saturation point from tourists of Western countries(Semeoshenkova, 2015). Spain has adopted the strategy to attract more Asian tourists who prefer to shop and enjoy the service industry like restaurants and nightlife(Hall, 2014) Competitiveness of Strategy For instance, the service industry in Spain generated 862,000 jobs in 2016. The tourism sector is estimated to generate jobs which will be 4.7 % of total employment in 2017(Cazcarro, 2014). The government of Spain has promoted business travel by internationalization of Spanish companies. Competitiveness of Strategy Business travelers have spent 20.78 billion U.S. dollar in Spain in 2016(Maitland, 2014). he government of Spain spends to build infrastructure and connectivity by roads, air and rail, protects the UNESCO World Heritage sites and promotes sustainable tourism where the host community and tourists co-exist in harmony(Tribe, 2015). Competitiveness of Strategy Travel and tourism contributed EUR 57.1 billion to the Spanish GDP in 2016. The contribution of Tourism industry is expected to grow at the rate of 2 % per annum by 2027 in Spain(Weforum.org, 2017). Recommendations Spain has been able to secure the 1st place in the Travel and Tourism Index published by the World Economic Forum. The fiscal policy of Spain has been eased and the tourists in the Middle-East countries faced security issues due to which Spain witnessed a wide group of diverted tourists from these countries. The natural resources, culture, good infrastructure and connectivity across major tourist spots of Spain have boosted the growth of tourism sector in Spain. However, it is not easy to retain the top position in the Travel and Tourism competitive index published by the World Economic Forum. The tourism sector is Spain has reached a mature stage and has reached the level of saturation. The ground transportation of Spain is ranked among the top 15 economies and provides good connectivity among popular tourist sports; however the ground transportation system requires modernization. It is recommended that the Spanish government should implement modern technology and upgrade its ground transportation system to boost tourism. The service sector also requires improvement and the hotels, retail sector, night clubs, restaurants and cafes should be modernized in terms of technology to boost tourism in Spain. The tourists especially from Asia are interested in the shopping centers and nightlife of Spain. These tourists generate remarkable revenue and create employment in the service The business environment of Spain also requires improvement. It is difficult to obtain construction permit in Spain. It is recommended that the country should adopt ease of doing business to boost the service economy and increase number of business travelers. From a survey of Barcelona council, it has been found that locals consider tourism as a problem. It is recommended that the Spanish government should improve its index of international openness. The government should adopt approaches to improve collaboration and communication among host community and tourists so that the host community does not perceive tourists as a threat to their culture and environment. Also, it should be ensured by the Spanish government that the tourists do not harm the environment, ecological balance and culture of the host community. It is recommended that the Spanish government should adopt strict surveillance and security measures to protect tourists from attacks by terror groups. The recent terror attacks in Spain are an eminent threat to the tourism sector of the country. The Spanish government should combat terrorism and take help of the intelligence agency of the country to protect tourists and locals from the threat of terror attacks. It is recommended that the Spanish government should adopt a model of sustainable tourism to ensure that the tourists of the country do not harm the ecology and cause an increase in the pollution level of the country. The tourism sector in Spain has reached the optimum level of carrying capacity which can endanger the local community of Spain. Thus the Spanish government should take measures to protect its environment from the threat of pollution and the imbalance of ecological system Conclusion It can be concluded that the Spanish government has undertaken substantial initiatives to boost tourism. The development of infrastructure, natural resources of Spain, the culture of the country and support from host community are some of the factors that helped Spain to secure the top position in the Travel and Tourism Competitiveness report published by the World Economic Forum in the year 2017. While comparing Spain with Italy to analyze the competitiveness of the tourism industry in both countries, it has been found though Italy secures 8th rank, both the countries score nearly same in many of the 14 pillars of the Travel and Tourism competitive report. Though the business environment and labor market of both countries have experienced downturn, however other factors like sound infrastructure boosted tourism in both countries. The Spanish government has undertaken strategies like promoting business travel, attracting Asian tourism who contribute substantially to revenue generatio n in service sector and invested huge amount of money to develop infrastructure and boost tourism, still the Spanish tourism sector faces many challenges like terrorist attack, political unrest, economic depression, lower revenue generation from tourists due to availability of cheaper transport and accommodation. Also the popular tourist spots in Spain especially the exotic beaches are saturated by tourists which pose threat to the ecology and environment of these places. So these are the areas that require attention and the Spanish government needs to adopt strategies to address the challenges faced by the tourism sector to maintain its position in the Travel and Tourism Competitive Index published by the World Economic Forum. Reference Lists AlSayyad, N. (2013). Consuming tradition, manufacturing heritage: global norms and urban forms in the age of tourism . Routledge. Baum, T. E. (2016). Human resource issues in international tourism. Elsevier. Cazcarro, I. H. (2014). The water footprint of tourism in Spain. Tourism Management , 40, 90-101. Hall, C. M. (2014). The geography of tourism and recreation: Environment, place and space. Routledge. Holden, A. (2016). Environment and tourism. Routledge. Independent.co.uk. (2017). News terror attack in Spain. Retrieved from https://www.independent.co.uk/travel/news-and-advice/spain-travel-safe-holiday-violent-protests-barcelona-arran-attacks-hotels-restaurants-catalan-a7882481.html Maitland, R. . (2014). World tourism cities: Developing tourism off the beaten track. Routledge. Medlik, S. (. (2016). Managing tourism. . Elsevier. Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge. Perles Ribes, J. F. (2013). Economic cycles, asymmetric crises and tourism competitiveness: emerging versus mature destinations. Pons, P. O. (2016). Cultures of mass tourism: Doing the Mediterranean in the age of banal mobilities. Routledge. Semeoshenkova, V. . (2015). Overview of erosion and beach quality issues in three Southern European countries: Portugal, Spain and Italy. cean Coastal Management , 12-21. Sharpley, R. (2015). Tourism and development. Sage Publications. Tribe, J. (2015). The economics of recreation, leisure and tourism. . Routledge. Weforum.org. (2017). Travel and Tourism Index. Retrieved from https://www.weforum.org/reports/the-travel-tourism-competitiveness-report-2017

Markstrat Final Management Report Essay Example

Markstrat Final Management Report Paper In Sonnet market was to create sustainable profit to scuffs sustainable growth with high margins, market share and enough budgets for Votive Entry. In order to achieve our objective, inspired by focusing on competition and Consumer focus, our strategy was to differentiate our brand upgrade our products based on our target segments? needs. To achieve our objective, although we had a new market Votive where there was a huge opportunity of being a market leader by spending considerable amount of budget, we allocated some of our reserves to Sonnet market as It was a such bigger market compared to Votive. Mainly, we focused on customer expectations. From conjoint analysis and semantic scales marketing research data, we analyzed the customer perceptions, ideal levels for product attributes, product features and modified our existing products or developed new products. We tried to be the product leader by offering the best product to each segment targeted. We targeted SAM for Others, ASANA for Singles, SAIL Tort Pros Ana HI Earners Ana or outs. Meanwhile we 010 cost reaction projects for all brands to use cost advantage and sell with higher margins. We set the price mostly again based on customer perceptions and tried to lower the price or keep price increase at feasible levels. Based on the distribution panel surveys, we allocated the sales force to sales channels according to the shopping habits of segments and total sales figures. We will write a custom essay sample on Markstrat Final Management Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Markstrat Final Management Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Markstrat Final Management Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer First we decided on the total number of the sales force to be allocated to brands and then by weighted average, we divided them in between the distribution channels as shown on Appendix 2. We also continued to invest our budget on advertisement in Sonnies, by not ignoring our penetration tragedy with heavily advertisement and sales force for the new market Votive. In our initial management report as our Votive market strategy, we stated that our main objective was to be the market leader by being Pioneer comparing our RD budgets with our competitors. But firm with the highest budget and targeting lowest product features entered market in the 13th period. Because of our budget constraint and better product improvement target we were late but we did not give up. With other two firms we decided to use the advantages of being ? such as rather than being replacement or substitute or the pioneer, we choose to position ourselves as variety enhancers with different product features. Based on market researches, we defined the needs of the targeted customer segment and we tried to improve our product according to defined segment requirements. In our initial management report, we stated our strategies according to be the Pioneer in Votive market. Our stated objective was to become the market leader in the Votive market and benefit from higher margins. Committing our above stated objective, we adapted some of our strategies being an ? Follower?C,-1?0 as firm became Pioneer in the Votive market. Making a leapfrog action with our positioning strategy, we mostly targeted optimal cost and relatively high product features instead of imitating pioneer? VODKA. We determined positioning of our brands with and earning from our competitor mistakes. As market researches shown ? and had the highest relative importance for most of the customer segments, we tried to focus on those attributes with the right consumer segments; AVIVA for Adaptors?C,-1?0 and ? and VAST for and By the end of period 6, the leader of the Votive market which is Firm E is overcome by drowsiness therefore we went up to second place with our increasing net contribution, we had seen that our implementation of our strategies succeeded. Continuing to analyze the steps of our competitors what they can do, incorrectly analyzing our company opportunities how we can increase our sales, to increase our net contribution we tried to increase our market penetration. Based on our past experiences we were aware that to increase sales our competitors would decrease the retail prices. We were ready for these scenarios; we invested on cost reduction in period 7 in order to be able to decrease our retail prices and not to decrease our profit margin. Competing in overcrowded market, prospects for profits and growth reduced. As a result of this decrease at period 4, increased competition of price turn the water bloody (? Ocean?C,-1?0 as Chain Kim and Renee Unbroken); with all of our competitors we had the same budget (at that period we were in 4th range). It was an excellent opportunity for us. With the same budget capabilities we got the chance to use same amount of RD, Sales and Advertisement opportunities in total. We focused on RD for Votive while it was our chance to get into a ocean?C,-1?0 of uncontested market to untainted competition. The most unexpected situation was to lose the chance of being Pioneer in Votive market. But this unexpected situation which seems negative at the beginning, turned out a positive taxation with the mistakes of firm They did not allocate enough budget for RD to enter first in the Votive market; they missed the importance of advertisement to create brand awareness and the product features in long term. With their low product features they did not believe in their product so they gave a rower II price exclusive AT null ease cost. Other unexpected case is related with the entering strategy of other early followers. Firm E entered the Votive market with a low cost low price strategy with a better product than O. Although we were expecting this move we did not think that such low price. Firm I is also entered Votive at the same with us but with a huge price that a market cannot ignore. This was the positive competitor move for us. With the higher profit margins comparing to Sonnies market, there were ample opportunity for growth in Votive market. With our strategy of simultaneous pursuit of differentiate our products and reduce our base costs with RD projects we decided to change our product features. But we failed to predict the production volumes precisely for some brands, SALE, AVIVA etc. Especially in the last periods; we missed the opportunity to sell more and the increase in our market share and margins.

Equality and the American Revolution essays

Equality and the American Revolution essays Equality is something Americans strive to provide and maintain... we always have. It has become a necessary part of our culture... even now to the point that when people think of America, they naturally think of freedom and equality. The foundations of this country have relied upon it, just as it was the created by the events in the laying of those foundations. J.R. Pole states in his book, The Pursuit of Equality in American History, that the American Revolution plays an extremely significant role in the history of equality in American society. "The American Revolution in all its aspects constituted an upheaval which was also a point of departure and reference for all subsequent definitions of equality; it was a major event in the ideology and rhetoric of world history." (Pole, 3) Pole suggests that the reason for the start of the American Revolution was an "outraged sense of equality." America was so offended by its mother country, England, that they put an unbelievable amount of emphasis on the very idea of equality; making it the "center of the nations public morality." (Pole, 38) When the revolution was over, the Bill of Rights and the Constitution the framework of this nation emphasized equality so greatly that it has now persuaded the rest of the world that America is, indeed, the so called, promised land; the land of freedom. "The men who led the colonial protest... had little idea that they were inaugurating an intellectual upheaval." (Pole, 132) Yet, by the time the Revolutionary War was done, America had a new identity and new egalitarian values. And this new equality "retained a remarkably central place as the moral imperative around which American thinking turned..." (Pole, 132) Equality had begun, however inadvertently, in the aftermath of the Revolutionary War. Pole states that during the time of the Revolutionary War, it would have been foolish to believe that any event, no matter ...